Welcome to Eyes on eCom Law, a blog devoted to providing legal insight to the world of online and direct marketing. The attorneys at Brann & Isaacson have been advising direct marketers on all aspects of their businesses for more than 35 years, and have served as Tax Counsel for the Direct Marketing Association for the past 20 years. As direct marketing has evolved from traditional mail order to online and multi-channel marketing, we have continued to guide clients through an ever-changing landscape of legal issues. We know firsthand that both "pure-play" online and multi-channel direct marketers face their own set of unique legal challenges in areas such as tax, privacy and data security, Federal Trade Commission compliance, state abandoned property laws, intellectual property, product safety, and consumer protection.
With our breadth of practice and depth of experience, Brann & Isaacson has the expertise necessary to identify and explain the significance of new legal developments relevant to eCommerce. For "e-tailers" of every size and business model, it can be a difficult task to navigate eCommerce’s myriad legal intricacies. We hope that this blog will serve as a resource to help the direct marketer manage its business and to make sense of the legal developments and challenges (and even opportunities) facing the industry. Please feel welcome to ask questions, make comments and send us feedback!